Growth Marketing Manager

Permanent employee, Full-time · München, Remote

Your mission
  • HubSpot Marketing Management: Manage and optimize all marketing activities within HubSpot, including email campaigns, workflows, lead scoring, and CRM integration. Use HubSpot's full suite of tools to drive growth and improve customer acquisition.
  • Campaign Execution & Optimization: Plan, execute, and analyze digital marketing campaigns in German and English across multiple channels (email, social media, paid ads, content). Continuously optimize campaigns based on data and performance metrics to drive conversions and growth.
  • Lead Generation & Nurturing: Use HubSpot to develop and manage lead generation strategies, create targeted campaigns to nurture leads, and move prospects through the marketing funnel.
  • Content Creation: Collaborate with colleauges to develop and localize marketing materials, including landing pages, email content, and ads, for both German- and English-speaking audiences.
  • SEO & SEM: Support search engine optimization (SEO) efforts and collaborate on paid search campaigns (SEM) to increase visibility, drive traffic, and improve performance for SaaS solutions.
  • Social Media & Content Strategy: Assist in developing and executing a content marketing strategy for social media and blogs, ensuring that content aligns with the broader growth strategy and resonates with the target audience.
  • Data Analysis & Reporting: Track and analyze marketing performance metrics through HubSpot and other analytics tools (Google Analytics, etc.). Provide regular reports and insights on campaign performance, customer engagement, and conversion rates.
  • Marketing Automation: Use HubSpot's automation tools to create smart workflows, trigger personalized emails, and improve the efficiency of the marketing process.
  • Collaboration with Sales: Work closely with the sales team to ensure leads are well-qualified and handed over effectively. Ensure smooth alignment between marketing and sales in the lead-handling process.
Your profile
  • Education: Bachelor’s degree in Marketing, Communications, Business, or related field is preferred.
  • Experience:
    • 2-4 years of experience in growth marketing, digital marketing, or inbound marketing, ideally in a SaaS company.
    • Expertise with CRM tools is essential, i.e., Hubspot or Salesforce, incl. marketing automation, and reporting tools.
    • Familiarity with other digital marketing areas, including SEO, SEM, content marketing, and social media.
    • Experience in marketing to European markets, especially the DACH region.
  • Languages:
    • Fluency in German and English (written and spoken) is essential.
  • Skills:
    • Strong understanding of SaaS business models and growth marketing strategies tailored to the SaaS sector.
    • Knowledge of SEO, paid search (SEM), and content marketing strategies for driving growth.
    • Familiarity with Google Analytics or other performance tracking tools.
    • Basic graphic design skills or experience with tools like Canva or Adobe Creative Suite is advantageous but not essential.
  • Personal Attributes:
    • Proactive and results-driven, with a strong focus on achieving growth targets.
    • Ability to work cross-functionally with content, sales, and product teams.
    • Strong organizational skills, able to manage multiple campaigns simultaneously.
    • Analytical mindset, with the ability to turn data into actionable insights.
    • Flexibility and adaptability to work in a fast-paced, dynamic SaaS environment.
Benefits
  • Competitive Pay & Equity: Salary, benefits, and pre-IPO equity.
  • Flexibility: Work where and when you're most productive.
  • Dynamic Team: Join a supportive, growth-focused team.
  • Perks: Choose between wellness benefits, a pension scheme, and regular team events—including workations in scenic spots like Tuscany and the Alps!
About us
We are Matchory, a revolutionary fast-growing SaaS start up in the supply chain environment. Our vision is to make worldwide supply chains transparent and sustainable by enabling procurement teams to find the best suppliers globally with our tool. We just closed a successful funding round led by Capmont and joined by our existing investors like Early Bird.
Matchory was honored as a Gartner Cool Vendor 2023, attaining several governmental fundings in 2023 we were able to build up a strong customer base, including impactful industry players such as Kärcher, Tesa, DMG Mori, Bosch etc.
Having built this strong basis, we are looking for the next talents to take off with us!
Your application!
We appreciate your interest in Matchory GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at valerie@matchory.com
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